About Us

Our Philosophy

Your face reflects how you care for yourself every day.
That’s why we combine two essentials:

  • Gentle cleansing to remove daily impurities and support healthy-looking skin

  • Natural facial exercise to help activate and tone the muscles we use less and less in modern life

Together, they form a routine that’s easy to follow, realistic to maintain, and designed to fit into real lives.

Why Rice & Facial Exercise?

Rice-based skincare has been trusted for generations for its gentle, soothing nature. We paired this tradition with modern hydration-focused ingredients to create a cleanser that feels light, refreshing, and suitable for everyday use.

At the same time, we believe skincare doesn’t stop at the surface. Facial muscles—just like the rest of your body—benefit from movement. That’s why we included a jaw exerciser as part of our routine: to encourage mindful self-care beyond creams and cleansers.

More Than Products

This brand isn’t about perfection.
It’s about progress, confidence, and consistency.

We’re here for people who want:

  • A simpler routine

  • Honest products

  • A moment each day to care for themselves

Whether you’re starting fresh or refining your routine, we’re honored to be part of your journey.

Thank you for trusting us with your daily ritual.
Clean. Sculpt. Glow—naturally.